When it comes to fruits and veggies, More Matters.
(Isn't it too bad that "veggies and fruits" doesn't slip off the tongue, or down the throat for that matter, more easily?)
So says the Produce for Better Health Foundation (PBH), which in 2007 will launch a big new campaign to encourage the consumption of more fruits and veggies ... what a good idea, yes?!
(Who the heck is PBH? I wondered, too. It's a trade group that represents "growers, shippers, packers, merchandisers, commodity boards, trade associations, food industry organizations, health insurers, health professionals and retailers". That means it's all about promoting the produce industry ... you know, creating demand for produce, selling more produce, developing new markets for produce. But hey, at least it's not tobacco or gambling or ...)
The new campaign will match up with the new USDA dietary guidelines issued back in 2005, the ones depicted in still another logo, the new food pyramid promoted at MyPyramid.gov.
Whether those new guidelines are any easier to follow is up for debate. Sure, the old "servings" were difficult to remember because they varied so much. (Was a banana one serving or two? How many fists of carrots made up a serving? Or was it a baseball? I forget.)
But the new scheme is hardly less complicated. It is individualized, but so much so that it took 15 minutes to figure out what it advised for me and how that differed from what I eat today. (As it turns out, that's 3 cups of vegetables and 2 cups of fruit, per day. Hey wait! Doesn't 3 + 2 = 5 a day? I must be pretty average, for sure.)
So for simple communication, I like the concept that "More Matters". You don't need to figure out how much to eat of what, only that when it comes to fruits and veggies ... More Matters ... and then work to that end. If today's vegetable consumption is a single lonely pea, then More Matters ... two peas matter.
What do you think? Will More Matters help at your house, with your kids, your own diet? Or are you, like me, thinking that More Matters might work for veggies ... but better still for good coffee, good chocolate and ... hey! yes, it's that time of summer ... good tomatoes!